The right stuff

Pereira, Perpetual; Caldwell, Susan
November 2007
Pharmaceutical Representative;Nov2007, Vol. 37 Issue 11, p34
The article focuses on the best practices for disease and product knowledge learning systems which can enhance sales behaviors. Creating a roadmap can ensure that people will follow the same approach to learning and provides clear pathway for learners to follow. In order to equip sales representatives with the knowledge they need, disease and product knowledge is produced to build trust and credibility with healthcare professionals.


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