TITLE

The right stuff

AUTHOR(S)
Pereira, Perpetual; Caldwell, Susan
PUB. DATE
November 2007
SOURCE
Pharmaceutical Representative;Nov2007, Vol. 37 Issue 11, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the best practices for disease and product knowledge learning systems which can enhance sales behaviors. Creating a roadmap can ensure that people will follow the same approach to learning and provides clear pathway for learners to follow. In order to equip sales representatives with the knowledge they need, disease and product knowledge is produced to build trust and credibility with healthcare professionals.
ACCESSION #
27470239

 

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