TITLE

Fill 'er up

AUTHOR(S)
McLean, Gwen
PUB. DATE
November 2007
SOURCE
Pharmaceutical Representative;Nov2007, Vol. 37 Issue 11, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the role of retail pharmacists on the business of a pharmaceutical representative and how they can be advocates of a brand in the U.S. Retail pharmacists are trained and licensed healthcare professionals working in pharmacies open to the public. It is inferred that the role and responsibilities of retail pharmacists include conducting drug-utilization review, dealing with reimbursement issues before filling prescriptions, and dispensing prescriptions. INSETS: Generic vs. brand-name substitution;Retail pharmacists as marketplace experts.
ACCESSION #
27470237

 

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