Mexican Maverick

Coster, Helen
October 2007
Forbes Asia;10/29/2007, Vol. 3 Issue 18, p50
The article features Ricardo Salinas Pliego, the third-richest man in Mexico. Salinas got his start by taking over his family's discount retailer, Grupo Elektra, in 1987. In 1993, he launched his television network, TV Azteca, to compete with the country's leading channel, Televisa. He uses TV Azteca to air Elektra advertisements. Then, in 1999, he introduced a low-cost mobile carrier, Unefon, to undercut the dominant player, América Móvil, controlled by Carlos Slim Helú, who now rivals Bill Gates as the world's richest person.


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