Regina Herzlinger, the face of consumerism

Betbeze, Philip
November 2007
HealthLeaders Magazine;Nov2007, Vol. 10 Issue 11, p35
The article focuses on author Regina Herzlinger, an advocate for consumer participation in healthcare. Herzlinger is encouraged by the increasing number of consumer-driven healthcare plans and has bitter words for naysayers who complain that the plans are just a way to pass cost burdens on to healthcare providers. According to Herzlinger, those who do not like consumer-driven markets in healthcare say health systems agency (HSA) accounts were supposed to be 100 percent of the U.S. population, but only 10 million have them.


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