Advertising Will Set Mobile Free

Mallinson, Keith
November 2007
Wireless Week;11/1/2007, Vol. 13 Issue 18, p30
Trade Publication
The article suggests that increased advertising-supported content will lower mobile charges. Advertising is said to reach $296 billion in 2006 using the traditional media. The significant pricing difference on the use of the computer and the mobile to search for products are discussed. It states that the carriers for mobile data want support to increase demand for mobile advertisement. Mobile advertising earns 1% of the $20 billion data service revenues of wireless service providers.


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