TITLE

Advertising Will Set Mobile Free

AUTHOR(S)
Mallinson, Keith
PUB. DATE
November 2007
SOURCE
Wireless Week;11/1/2007, Vol. 13 Issue 18, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article suggests that increased advertising-supported content will lower mobile charges. Advertising is said to reach $296 billion in 2006 using the traditional media. The significant pricing difference on the use of the computer and the mobile to search for products are discussed. It states that the carriers for mobile data want support to increase demand for mobile advertisement. Mobile advertising earns 1% of the $20 billion data service revenues of wireless service providers.
ACCESSION #
27435700

 

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