LBS: Living Up to the Hype

Alleven, Monica
November 2007
Wireless Week;11/1/2007, Vol. 13 Issue 18, p28
Trade Publication
The article focuses location-based services (LBS) and why they remain attractive for acquisitions. Presented are planned 2008 acquisition of Tele Altas and Garmin both by TomTom and NavTeq by Nokia. Data show that of downloadable mobile application for the first semester of 2007, LBS accounts 51% of the $118 million revenue. Industry executives are suggesting to educate consumers about LBS service. INSET: Another E911 Mandate.


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