TITLE

Chasing the Long Tail in Wireless

AUTHOR(S)
Alleven, Monica
PUB. DATE
November 2007
SOURCE
Wireless Week;11/1/2007, Vol. 13 Issue 18, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the World Wide Web and the business opportunities for the wireless world. The author asked market analysts such as Avi Greengart, Jeff Kunnis and Adam Guy for their views on the idea that mobile can reach consumers just as the Web. The comments presented against the mobile include their limited access depending on network, and the small screen. Niel Strother analyst at Jupiter Research says the long tail can apply more on the Internet since the broad commerce is not done through the mobile phones.
ACCESSION #
27435690

 

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