Chasing the Long Tail in Wireless

Alleven, Monica
November 2007
Wireless Week;11/1/2007, Vol. 13 Issue 18, p6
Trade Publication
The article focuses on the World Wide Web and the business opportunities for the wireless world. The author asked market analysts such as Avi Greengart, Jeff Kunnis and Adam Guy for their views on the idea that mobile can reach consumers just as the Web. The comments presented against the mobile include their limited access depending on network, and the small screen. Niel Strother analyst at Jupiter Research says the long tail can apply more on the Internet since the broad commerce is not done through the mobile phones.


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