Message in a bottle

Fishman, Charles
September 2007
BRW;9/20/2007, Vol. 29 Issue 37, p62
Trade Publication
The article focuses on the bottled water industry in Australia. Bottled water is the icon of this era and a triumph of modern marketing but there are questions whether this business is a "good business." The availability of different choices, moods and choices in bottled water signifies how consumer think of themselves.


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