TITLE

Rules for the rude

AUTHOR(S)
Steidtmann, Carl
PUB. DATE
October 2007
SOURCE
Progressive Grocer;10/1/2007, Vol. 86 Issue 13, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article talks about the application of the game theory in retailing. An overview of the Prisoner's Dilemma, a construct that can be used to test what the most effective way is to treat other people, or other retail competitors, is offered. It list the four characteristics of winning strategies that were cited in the book "The Evolution of Cooperation," by Robert Axelrod. Among the game theory applications include pricing, project assignments and volunteering.
ACCESSION #
27401622

 

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