McTaggart, Jenny
October 2007
Progressive Grocer;10/1/2007, Vol. 86 Issue 13, p18
Trade Publication
The article focuses on Ukrop's Super Market in Roanoke, Virginia. It states that in pursuit of its obsession with food and service, Ukrop's is constantly experimenting with trademark recipes and merchandising techniques on the one hand, and investing in technology to improve associate relations and customer service on the other. Since the introduction of its pricing strategy called Consistent Low Prices at the beginning of 2006, Ukrop's has added more than 10,000 price-sensitive products to its stores' assortments.


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