TITLE

Brand-new start

AUTHOR(S)
Lempert, Phil
PUB. DATE
October 2007
SOURCE
Progressive Grocer;10/1/2007, Vol. 86 Issue 13, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article talks about breakfast and the breakfast products industry in the U.S. Data from the Seasonal Variation of Blood Cholesterol Study was used to evaluate the relation between eating patterns and obesity, and the results indicated that a greater number of eating episodes each day were associated with a lower risk of obesity. Nielsen data indicates that the top five breakfast foods, including ready-to-eat cereals, had equivalized unit volume declines in the 52 weeks ended August 11, 2007.
ACCESSION #
27401607

 

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