TITLE

Newcomer at Ford tackles thorny auto collections

AUTHOR(S)
Carney, Susan
PUB. DATE
January 2000
SOURCE
Automotive News;1/17/2000, Vol. 74 Issue 5857, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Brian Kelley, the executive hired from General Electric Co. to head Utah Auto Collection, Ford's auto collection and its electronic commerce strategies. Problems suffered by Utah Auto Collection on its initial year of operations; Moratorium set by Kelley on the launch of future collections.
ACCESSION #
2738347

 

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