TITLE

Humbled Japan now sets sight on Europe

AUTHOR(S)
Kurylko, Diana T.; Catterall, Mark
PUB. DATE
January 2000
SOURCE
Automotive News;1/17/2000, Vol. 74 Issue 5857, p41GG
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the effort of Japanese automakers to penetrate the European market. European automakers' response to the threat of competition from Japanese automakers in early 1990s; Lifting of European Union automotive import quotas in January 2000; Revamp in the distribution and dealer networks of Honda, Toyota and Nissan in preparation for their European venture.
ACCESSION #
2738338

 

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