D/C Smart sales shine bright in Italy

Ciferri, Luca
January 2000
Automotive News;1/17/2000, Vol. 74 Issue 5857, p41Z
Trade Publication
Looks into the sales prospects for the Smart car of DaimlerChrysler in Europe. Sales success in Italy; Mercedes-Benz Italia's takeover of Smart distribution in April 2000; Marketing strategy used in Italia for the Smart car.


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