TITLE

Mitsubishi highlights 2 noncore products

AUTHOR(S)
Robinson, Aaron
PUB. DATE
January 2000
SOURCE
Automotive News;1/17/2000, Vol. 74 Issue 5857, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Mitsubishi Motor Corp.'s marketing plans for the 2001 Eclipse Spyder and Montero sport-utility which were introduced at the North American International Auto Show held in Detroit, Michigan, in January 2000. Number of cars and trucks sold by Mitsubishi in 1999; Strategy used to increase the Montero's appeal when it reaches dealers in March 2000.
ACCESSION #
2738304

 

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