Mitsubishi highlights 2 noncore products

Robinson, Aaron
January 2000
Automotive News;1/17/2000, Vol. 74 Issue 5857, p30
Trade Publication
Reports on Mitsubishi Motor Corp.'s marketing plans for the 2001 Eclipse Spyder and Montero sport-utility which were introduced at the North American International Auto Show held in Detroit, Michigan, in January 2000. Number of cars and trucks sold by Mitsubishi in 1999; Strategy used to increase the Montero's appeal when it reaches dealers in March 2000.


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