Pontiac's Aztek aims for young, hip

Miller, Joe
January 2000
Automotive News;1/17/2000, Vol. 74 Issue 5857, p26
Trade Publication
Focuses on the 2001 Pontiac Aztek, a car-based sport-utility scheduled for marketing in the United States in June 2000. Young people as target market; Internet advertising and promotions budget; Use of the Aztek as the official vehicle for a CBS television special called `Survivor!'; Launch of the Aztek at the North American International Auto Show held in Detroit, Michigan, in January 2000.


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