TITLE

Pontiac's Aztek aims for young, hip

AUTHOR(S)
Miller, Joe
PUB. DATE
January 2000
SOURCE
Automotive News;1/17/2000, Vol. 74 Issue 5857, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the 2001 Pontiac Aztek, a car-based sport-utility scheduled for marketing in the United States in June 2000. Young people as target market; Internet advertising and promotions budget; Use of the Aztek as the official vehicle for a CBS television special called `Survivor!'; Launch of the Aztek at the North American International Auto Show held in Detroit, Michigan, in January 2000.
ACCESSION #
2738302

 

Related Articles

  • Distinctive Aztek set to launch. Halliday, Jean // Automotive News;5/29/2000, Vol. 74 Issue 5876, p22 

    Reports on product launchings in the sport-utility segment of the automobile manufacturing industry. Advertising blitzes prepared by Pontiac for its Aztec vehicle and Ford Motor Co. for its Escape and Mazda vehicles; Projected growth of the segment to 70 model introductions in four years;...

  • The News.  // AutoWeek;01/15/2001, Vol. 51 Issue 3, p4 

    Presents news items on the automobile industry in the United States, for the week of January 15, 2001. Highlights of the Detroit auto show; General Motors' effort to fix styling flaws in the Pontiac Aztek; Volkswagen's unveiling of a microbus concept at the Detroit auto show.

  • What's next a Chevy limo?  // Automotive News;1/15/2001, Vol. 75 Issue 5912, p4 

    Presents news items related to automobile industry and trade in the United States as of January 15, 2001. Comments on Cadillac Escalade EXT; Sales of Pontiac Aztek; Award won by Chrysler PT Cruiser.

  • Other GM brands face Olds issues. Halliday, Jean // Advertising Age;12/18/2000, Vol. 71 Issue 52, p4 

    Reports on General Motors Corp.'s plans for their divisions Cadillac, Buick and Saturn. Thought that additional automobiles will attract more consumers; Decision of GM to phase out its Oldsmobile division; Failure of the Pontiac Aztek automobile.

  • Let's hope it sells. Crain, Keith // Automotive News;8/7/2000, Vol. 74 Issue 5887, p12 

    Reports on General Motors' marketing of the Pontiac Aztek automobile as of August 7, 2000. Innovations made by the company with the car's design; Implications for the company's business operations.

  • 2001 Pontiac Aztek. Berg, Phil // Automotive Industries;Aug2000, Vol. 180 Issue 8, p22 

    Evaluates the 2001 Pontiac Aztek automobile from General Motors Corp. Features of the automobile; Details on its acceleration.

  • Pontiac Aztek's goal: Make waves in `sea of sameness'. Robinson, Aaron // Automotive News;1/3/2000, Vol. 74 Issue 5855, p30 

    Features the 2001 Pontiac Aztek. Engine; Automatic level control; Interior space; Horsepower; Torque.

  • New Models '01.  // Ward's Auto World;Oct2000, Vol. 36 Issue 10, p60 

    Evaluates several automobile models to be launched in 2001. Pontiac Aztek from General Motors; Ford Explorer; Jaguar XKR Silverstone.

  • New entries hit the road in crowded SUV market. Halliday, Jean // Advertising Age;5/22/2000, Vol. 71 Issue 22, p4 

    The article reports on the growth of the sport-utility vehicle (SUV) market in the United States in 2000. General Motors Corp. is planning an advertising campaign for its Pontiac Aztek SUV. The vehicle model targets young, trendy and sporty consumers. A television advertising campaign is...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics