Auto buzzword: Deal.com

Couretas, John; Woodyard, Michael
January 2000
Automotive News;1/17/2000, Vol. 74 Issue 5857, p8
Trade Publication
Reports on the trend among automakers in the United States of entering alliances and partnerships with Internet companies in an offer to link to their customers to Web-based services. Recruitment of suppliers and partners to fit the deals; Similar trend expected among automotive suppliers; Co-branding efforts; Continuation of the key role of dealers in the sales and distribution network.


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