Deal enables GM to track Web use for ad pitches

Miller, Joe
January 2000
Automotive News;1/17/2000, Vol. 74 Issue 5857, p4
Trade Publication
Provides details on a partnership between General Motors (GM) and NetZero Inc., a provider of free Internet Access, which will allow the automaker to target individual customers. GM use of electronic mails in disseminating information on marketing promotions and incentives to specific customers; Option of GM to buy up to 575,000 shares of common stock in NetZero.


Related Articles

  • Fresh Ideas From New GM. Finlay, Steve // Ward's Dealer Business;Aug2009, Vol. 43 Issue 8, p33 

    The article reports on the plan of General Motors Co. (GM) to partner with eBay Motors for online marketing in the U.S. According to Fritz Henderson, chief executive officer (CEO) of GM, the partnership will allow customers to bid for automobiles online for convenient car shopping. Raynard...

  • GM Certified goes online to boost sales. Sawyers, Arlena // Automotive News;5/17/2010, Vol. 84 Issue 6412, p14 

    The article presents information on the new Internet marketing initiatives of General Motors Corp. (GM), that stress consumer value. INSET: Price of used Malibu jumps 35%.

  • GM speeds into China. Madden, Normandy // Advertising Age International;07/12/99, p10 

    Focuses on the decision of General Motors Corp. to enter the Chinese car market via a partnership with Shanghai, China-based Shanghai Automotive Industry Corp. Launch of a marketing campaign to sell General Motor's Xin Shi Ji, GLX and GL Buick models to Chinese consumers; Performance, safety...

  • GM Revs Up TiVo Partnership. Kuchinskas, Susan // Brandweek;02/15/99, Vol. 40 Issue 7, p42 

    Reports that General Motors Corp. has signed on as a charter advertiser on personal television service TiVo. Comments from officials of both companies; Services provided by TiVo; Other agreements made by the company.

  • Sportsline, Olds Team Up For Online Sales Drive. Cheng, Kipp // MediaWeek;03/13/2000, Vol. 10 Issue 11, p59 

    Reports on the partnership between sports supersite CBS Sportsline and automaker Oldsmobile to create an integrated promotional campaign to help incent online users to test drive Oldsmobile cars. Promotions in the Web sites of CBS Sportsline and Oldsmobile; Terms of the partnership; Remarks...

  • What's Up, GM? Finnigan, David; Green, Jeff // Brandweek;09/11/2000, Vol. 41 Issue 35, p54 

    Explores the results of the partnership between General Motors (GM) and Warner Brothers after a year. Impact of the partnership on sales of GM minivans; Implications of the lack of motion picture tie-ins for GM and Warner Bros.; Effect of the cross promotion on Warner Bros.' video or studio...

  • PLANTS.  // Automotive Manufacturing Solutions;Nov/Dec2012, Vol. 13 Issue 6, p10 

    The article offers updates including the partnership of Trelleborg Vibracoustic (TBVC) and Ikhwezi Investment Holding, the new management of Flat Rock Assembly under Ford Motor Co., and the expansion of Rosario Automotive Complex to manufacture Chevrolet vehicles for General Motors Corp.

  • Sportsline, Olds Team Up For Online Sales Drive. Cheng, Kipp // Brandweek;03/13/2000, Vol. 41 Issue 11, p47 

    Reports on the partnership between sports web site CBS Sportsline and automaker Oldsmobile for the campaign that would help attract online users to test drive Oldsmobile cars. Details on the sweepstakes by CBS Sportsline and Oldsmobile; Benefits of the partnership to Oldsmobile according to Mark...

  • Buick aligns marketing with food blogging.  // Direct Marketing News;11/1/2010, p16 

    The article reports on the partnership of General Motors Corp. and FoodBuzz for the promotion of Buick automobiles with culinary arts in the U.S.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics