TITLE

Deal enables GM to track Web use for ad pitches

AUTHOR(S)
Miller, Joe
PUB. DATE
January 2000
SOURCE
Automotive News;1/17/2000, Vol. 74 Issue 5857, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides details on a partnership between General Motors (GM) and NetZero Inc., a provider of free Internet Access, which will allow the automaker to target individual customers. GM use of electronic mails in disseminating information on marketing promotions and incentives to specific customers; Option of GM to buy up to 575,000 shares of common stock in NetZero.
ACCESSION #
2738280

 

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