AutoNation must push its web site

Harris, Donna
January 2000
Automotive News;1/17/2000, Vol. 74 Issue 5857, p3
Trade Publication
Encourages dealership group AutoNation Inc. to promote its Web site, Autonationdirect.com. Initial goal of AutoNation to dominate the car market using the Internet; Importance of a recognized brand name in the effort to build online traffic; Other electronic commerce news related to the automobile industry includes a possible affiliation of Nissan Motor Co. with Ford Motor Co.'s joint electronic commerce venture with Oracle.


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