Reitzle's push: American luxury

Connelly, Mary
January 2000
Automotive News;1/17/2000, Vol. 74 Issue 5857, p1
Trade Publication
Details the strategy being used by Wolfgang Reitzle as head of Ford Motor Co.'s Premier Automotive Group. responsibility of overseeing the positioning of Jaguar, Volvo, Aston Martin and Ford's own Lincoln line; Promotion of Lincoln as a unique American luxury brand in 1998; Plans for the Lincoln Town Car and Lincoln Continental models.


Related Articles

  • Reitzle has grand new global stage. Wernle, Bradford // Automotive News;3/29/1999, Vol. 73 Issue 5812, p42 

    Announces the appointment of Wolfgang Reitzle as group vice president of Ford Motor Co.'s Premier Automotive. Job responsibilities; Future plans for the company; Challenges and opportunities facing Reitzle.

  • Reitzle gets what he wants, Land Rover may get what it needs.  // Automotive News Europe;03/27/2000, Vol. 5 Issue 7, p11 

    Focuses on the reaction of Wolfgang Reitzle, chairman of Premier Automotive Group, on the addition of Land Rover to Ford's luxury-car group. His opinion on the hands-off treatment of Rover and Land Rover that former Rover owner Bayerische Motoren Werke demanded; His plans for Land Rover.

  • PAG remains a work in progress for Fields. Europe, Automotive News // Automotive News;4/19/2004, Vol. 78 Issue 6089, p26P 

    When Mark Fields was named to take the top job at automobile company Ford Motor Co.'s Premier Automotive Group Inc. two years ago this month, some skeptics were puzzled. They wondered whether a young American with no previous experience in luxury brands will be able to fill the shoes of his...

  • Premier era begins with visits to the troops. Wernle, Bradford; Glover, Maurice // Automotive News;3/29/1999, Vol. 73 Issue 5812, p42 

    Reports on Premier Automotive vice president Wolfgang Reitzle's visit to Jaguar Cars Ltd.'s factory in Brown's Lane, England. Reitzle's plan to visit Volvo Car Corp.'s headquarters in Gothenburg, Sweden; Description of Ford's luxury grouping.

  • Taming the Beast. Gross, Ken // Automotive Industries;Oct99, Vol. 179 Issue 10, p75 

    Focuses on how Wolfgang Reitzle, board member in charge of new product development for BMW AG, will face the challenge of forging Ford Motor company's Premier Automotive Group into his company. Steps he plans to take to avoid brand confusion; Marketing strategy; Automobile type Reitzle will design.

  • Reitzle: We're in the era of `and'. Wernle, Bradford // Automotive News;7/3/2000, Vol. 74 Issue 5882, p41 

    Reports on Ford Premier Automotive Group president Wolfgang Reitzle's outlining of the complexities that global car companies will have to deal with to achieve success. Changes in the distinction between mass market and luxury sectors; Reitzle's responsibility for organizing and managing Ford...

  • Huge corporations need entrepreneurs, says Reitzle. Wernle, Bradford // Automotive News Europe;07/03/2000, Vol. 5 Issue 14, p14 

    Presents an excerpt of the speech given by Wolfgang Reitzle, head of Ford's Premier Automotive Group, which deals with the complexities global car companies should address, during the 2000 Automotive News Europe Congress.

  • His chief backer is gone, but Reitzle says 'I'm extremely relaxed'. Johnson, Richard // Automotive News Europe;11/5/2001, Vol. 6 Issue 22, p30 

    Focuses on the reaction of Wolfgang Reitzle, chairman of the Premiere Automotive Group, to the termination of Jacques Nasser as chief executive of Ford Motor Co. Implications of the move foe Premier and Reitzle; Background on the relationship between Premier and Ford.

  • Fields replaces Reitzle at crucial time for PAG. Rechtin, Mark; Ostle, Dorothee; Connelly, Mary // Automotive News Europe;4/22/2002, Vol. 7 Issue 8, p1 

    Reports on the selection of Mazda president Mark Fields to lead Premier Automotive Group (PAG), a company which was created by Ford Motor Co. Implications of the resignation of Wolfgang Reitzle from PAG; Information on PAG; Market outlook for PAG.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics