TITLE

Reitzle's push: American luxury

AUTHOR(S)
Connelly, Mary
PUB. DATE
January 2000
SOURCE
Automotive News;1/17/2000, Vol. 74 Issue 5857, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the strategy being used by Wolfgang Reitzle as head of Ford Motor Co.'s Premier Automotive Group. responsibility of overseeing the positioning of Jaguar, Volvo, Aston Martin and Ford's own Lincoln line; Promotion of Lincoln as a unique American luxury brand in 1998; Plans for the Lincoln Town Car and Lincoln Continental models.
ACCESSION #
2738271

 

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