The Year (and Decade) of the Tiger

Driggs, Woody
November 2007
CRM Magazine;Nov2007, Vol. 11 Issue 11, p48
Trade Publication
The article offers tips for multinational companies on how to win the patronage of Chinese consumers. It is recommended that companies pattern their marketing strategies on the knowledge that Chinese customers rely on recommendations from people they know and product reviews. It is also said that a successful company has to produce customized approaches that consider the need of customers at every stage of the buying process.


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