TITLE

The Year (and Decade) of the Tiger

AUTHOR(S)
Driggs, Woody
PUB. DATE
November 2007
SOURCE
CRM Magazine;Nov2007, Vol. 11 Issue 11, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips for multinational companies on how to win the patronage of Chinese consumers. It is recommended that companies pattern their marketing strategies on the knowledge that Chinese customers rely on recommendations from people they know and product reviews. It is also said that a successful company has to produce customized approaches that consider the need of customers at every stage of the buying process.
ACCESSION #
27376015

 

Related Articles

  • mark ritson MORE OF THE SAME IS THE KEY TO GROWTH.  // Marketing Week;10/7/2010, Vol. 33 Issue 41, p54 

    The article focuses on the secret how marketers can invest greater profits. It features several blockbuster movies such as "Inception" and "Onto the Ritz" which are said to utilize consumer-centric approach and customer relations management methodologies. The author stresses out that the element...

  • Factors Influencing the Pre-Purchase Attitude of Consumers: A Study. Anilkumar, N.; Joseph, Jelsy // IUP Journal of Management Research;Jul2012, Vol. 11 Issue 3, p23 

    Consumer attitude refers to the enduring evaluation of an object of consumption, issue, person or an act. Attitudes guide one's thoughts, influence feelings and affect behaviors. Change in the behavioral pattern of consumers over the years has been due to several factors, and can best be...

  • Understanding your customers' temperaments can help increase sales. Boe, John // Aftermarket Business;Aug2006, Vol. 116 Issue 8, p6 

    The article discusses the different selling strategies that are appropriate for the four primary behavioral styles of customers. John Boe, an expert in sales training and motivational programs, believed that understanding customers' temperaments can help increase sales. The article cites the...

  • New Year's marketing reset. FAZEKAS, DAVID // Smart Business Chicago;Jan2014, Vol. 11 Issue 2, p8 

    The article offers the author's insights on how to improve customer relations. Topics discussed by the author include the significance of knowing the customers' attitudes, current needs and behaviors, the conduct of an internal analysis of potential and new customers, and the use of customer...

  • Ad agencies must embrace change or become its victim. Fitzgerald, John // Marketing News;3/19/1990, Vol. 24 Issue 6, p10 

    The article focuses on the need for advertising agencies to embrace change to survive the implications of changes in the advertising agency industry. One of the changes that affect the industry is the emergence of creative renaissance that relates to the advertising craft. The expectations and...

  • What's wrong with being a marketer? Britt, Struart Henderson // Marketing News;5/15/74, Vol. 7 Issue 22, p12 

    The article assesses problems faced by marketers. There is nothing wrong with experienced marketers. It is very important from marketers' point of view that customers learn about products and services and how they are persuaded to buy. Also, it is important for marketers to obtain useful facts...

  • The VALUE of your customer. Galler, Larry // Cleanfax Magazine;May2009, Vol. 24 Issue 5, p48 

    The article discusses the importance of customer retention. It was found that 50% of customers defect from a company in the first year while 20% of those remaining defect annually. According to the article, retention rate, if increased by at least 5% could increase the number of retained...

  • Field marketing is the ethical way forward. Humphries, Kate // Marketing Week;2/1/2007, Vol. 30 Issue 5, p15 

    The article focuses on the impact of field marketing to industries in Great Britain. Beverage industries are taking a more responsible attitude to drinks marketing by targeting consumers in publics. Communicating with consumers through field activity has a much greater role to play if marketers...

  • Smash Barriers, Overcome Objections. Gitomer, Jeffrey // njbiz;12/1/2003, Vol. 16 Issue 48, p17 

    Offers views on how salespersons can handle objections from customers when doing sales. Example of objections; Reasons for the objections of customers; Marketing strategy to minimize objections.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics