CAST A Narrow Net

Tsai, Jessica
November 2007
CRM Magazine;Nov2007, Vol. 11 Issue 11, p30
Trade Publication
The article focuses on how companies can improve their customer lists. Particular focus is given to investing in vertical lists that are more targeted and detailed than compiled lists that very broad in scope. It is recommended that companies rely on predictive marketing or pull marketing strategies that collect customer data including family lifestyle, life stage, former buying habits, and interests, as bases for Web-based techniques like e-mails to market and maintain relationships with customers.


Related Articles

  • MCM -- not another TLA(THREE-LETTER ACRONYM). Graham, Chris // AdMedia;Jun2007, Vol. 22 Issue 5, p51 

    The article offers information about multichannel marketing (MCM). According to the author, MCM is used by salesforce to converse with customers to make the most of the clarity of the message. He stresses that the MCM strategy must go with a good consumer information provided with a customer...

  • The man who put the buck back into banking. Reed, David // Marketing Week;12/9/2010, Vol. 33 Issue 50, p48 

    The article discusses the marketing strategy of the response-based marketing team, spearheaded by Richard Zanetti, head of the customer relationship management (CRM) of Barclays PLC in Great Britain. It cites that Zanetti uses data to drive messages as the best customer-centered approach as well...

  • The Total Service Experience. O'Malley, John // Marketing Health Services;Fall2004, Vol. 24 Issue 3, p12 

    This article deals with creating a total service experience (TSE) for medical consumers. The article discusses service as a strategic asset, and discusses the idea of a competitive ledge, service that is so far out of the commonplace that competitors will fear to follow. The article discusses...

  • Customer disservice. Simms, Jane // Director;Oct2002, Vol. 56 Issue 3, p31 

    Focuses on customer relationship management (CRM). Kind of example consultants delight in citing in support of CRM; Reason of companies in investing money into CRM tools and techniques; Information on the book 'Customer Relationship Management.'

  • Six ways to respect your customers. Bliss, Jeanne // Multichannel Merchant (Penton Media, Inc.);Jun2006, Vol. 2 Issue 6, p47 

    Offers advice for businesses on showing respect to customers. Provision of choices for customers such as letting him to decide on getting e-mails and offers; Consolidation of telephone numbers; Recommendation for a company to admit mistakes and correct them.

  • The rise and fall and rise again of customer care. Bielski, Lauren // ABA Banking Journal;Aug2002, Vol. 94 Issue 8, p46 

    Focuses on customer relationship management (CRM). Outlook for the growth in customer service, as technological changes continue; Details on the CRM at Rainier Pacific Bank, which pledges 24-hour response to an e-mail and complete resolution the first time if possible, and plans to improve...

  • E-mail creates a doorway for dialogue and data capture. Warner, Rusty // Direct Marketing News;10/2/2010, p24 

    The article focuses on the view of several company managers regarding electronic mail (e-mail) as a cheap delivery vehicle for traditional marketing content instead as a customer engagement tool.

  • Retain Your Customers With A Great Experience.  // Customers First;Sep2010, Vol. 15 Issue 8, p2 

    The article presents information regarding customer management. It discusses how to retain customers by providing great customer experience. It states that providing great experience to customers helps in company publicity and enhances competitive edge by boosting customer satisfaction. It also...

  • O2 Vision pushes data into brave new world. Reed, David // Marketing Week;11/11/2010, Vol. 33 Issue 46, p50 

    The article focuses on the data and marketing strategy applied by O2 for their business in Great Britain. It features Andy Day, the company's head of customer relations management, stressing the importance of developing customer relationship for their business' growth. It discusses O2's...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics