TITLE

CAST A Narrow Net

AUTHOR(S)
Tsai, Jessica
PUB. DATE
November 2007
SOURCE
CRM Magazine;Nov2007, Vol. 11 Issue 11, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how companies can improve their customer lists. Particular focus is given to investing in vertical lists that are more targeted and detailed than compiled lists that very broad in scope. It is recommended that companies rely on predictive marketing or pull marketing strategies that collect customer data including family lifestyle, life stage, former buying habits, and interests, as bases for Web-based techniques like e-mails to market and maintain relationships with customers.
ACCESSION #
27376007

 

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