DO's and DON'Ts

November 2007
CRM Magazine;Nov2007, Vol. 11 Issue 11, Special section p7
Trade Publication
The article focuses on the factors of a successful survey. Asking a lot of questions at a time or asking complicated questions should be avoided because doing so may confuse the respondents and provide misleading data. Surveys should have no more than 30 questions and focus on a single theme. Data gathered should be analyzed and presented with a narrative, charts and graph to provide the audience with the important points in the survey.


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