TITLE

The Simple Truth about Complex Manufacturing

AUTHOR(S)
Lager, Marshall
PUB. DATE
November 2007
SOURCE
CRM Magazine;Nov2007, Vol. 11 Issue 11, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the significance of customer relations management (CRM) on technology firms. CRM, which arises from contact management, organizes account histories, communication and promotes relationship with customers. In order to be fully functional in any setting, CRM must be fully integrated into the business and must be knowledgeable about the product and the organizational channels. CRM is also involved in price quoting, product planning and specification.
ACCESSION #
27375997

 

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