Have You Caught It?

Tsai, Jessica
November 2007
CRM Magazine;Nov2007, Vol. 11 Issue 11, p12
Trade Publication
The article focuses on viral marketing. The viral strategy aims to get people to talk about a brand through a video so that information will be retained. In 2006, only 15% of the viral marketers succeeded in their campaign which made an analyst at JupiterResearch assert that marketers should make their videos go beyond being attractive to the youth. According to the article, viral marketing will benefit by following the rules of marketing which includes knowledge of the audience, how they communicate and knowledge about the product.


Related Articles

  • Study: More people buying vehicles on the Internet. Jackson, Kathy // Automotive News;9/29/2003, Vol. 78 Issue 6059, p8M 

    Seven percent of U.S. households will purchase their vehicles online by 2007, up from 0.4 percent in 2002, according to Jupiter Research Inc. Americans are becoming more Internet savvy and are more comfortable making large purchases such as vehicles online, said Julie Ask, a senior analyst at...

  • Web not being integrated into offline ad campaigns. Armitt, Claire // New Media Age;7/1/2004, p12 

    This article presents updates on the online advertising industry in Great Britain as of July 1, 2004. Confidence in online advertising from leading brands is growing, yet Web strategies continue to be developed in isolation from those offline. A report from Jupiter Research found that although...

  • E-mail marketers missing the mark. Maddox, Kate // B to B;8/11/2003, Vol. 88 Issue 9, p3 

    As e-mail becomes an increasingly important and cost-effective tool for marketers, companies must learn better methods of segmenting, targeting and measuring their messages, according to a new study from U.S.-based Jupiter Research Inc. It found that deliverability of messages is a huge problem...

  • Which Messages Go Viral and Which Ones Don't. Pillay, Srini // Harvard Business Review Digital Articles;4/8/2014, p2 

    The author discusses research about viral marketing messages on the Internet and how businesses can determine ideas or messages that may be spread successfully by a target audience by consideridering three factors, namely, value, mentalizing and intention to spread.

  • Campaign Annual 2007: Top 10 Virals: LYNX/AXE 'BOM CHICKA WAH WAH'.  // Campaign;12/14/2007, Issue 50, p38 

    The article provides information on the viral advertising of Lyne/Axe entitled "Bom Chika Wah Wah."

  • E-mail testing. Bannan, Karen J. // B to B;11/14/2005, Vol. 90 Issue 14, p16 

    This article informs that marketers that would never send out a direct mail campaign without doing some form of testing often don't think twice about sending out an untested e-mail campaign. Only about 40% of all e-mail marketers use e-mail testing strategies on a regular basis, said David...

  • Search firm Google is hot; NYC dot-coms are not. Jain, Anita // Crain's New York Business;8/2/2004, Vol. 20 Issue 31, p4 

    Google Inc.'s highly anticipated initial public offering has touched off a renewed frenzy over the Internet and its untapped riches. Just last week, Jupiter Research Inc. issued a report predicting that marketers will spend more on online advertising than they will in magazines by 2008. They...

  • Online Reviews: The Truth Be Told? White, Steve // Air Conditioning, Heating & Refrigeration News;10/1/2007, Vol. 232 Issue 5, p18 

    The article discusses the advantages and disadvantages of online product reviews. It highlights a survey by Jupiter Research Inc. which reveals the influence of online reviews on the attitude of customers. On the downside, the author cites situations that depict how some reviews are deemed...

  • IN BRIEF.  // New Media Age;6/22/2006, p9 

    The article offers news briefs on the Internet marketing industry. According to a report by Jupiter Research, consumers are still not sold on the idea of voice over Internet protocol. Majority of the organization surveyed by full service Internet consultancy cScape plan to adopt Web 2.0 services...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics