TITLE

Have You Caught It?

AUTHOR(S)
Tsai, Jessica
PUB. DATE
November 2007
SOURCE
CRM Magazine;Nov2007, Vol. 11 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on viral marketing. The viral strategy aims to get people to talk about a brand through a video so that information will be retained. In 2006, only 15% of the viral marketers succeeded in their campaign which made an analyst at JupiterResearch assert that marketers should make their videos go beyond being attractive to the youth. According to the article, viral marketing will benefit by following the rules of marketing which includes knowledge of the audience, how they communicate and knowledge about the product.
ACCESSION #
27375995

 

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