Innovation Where next?

Baker, John
September 2007
ICIS Chemical Business;9/3/2007, Vol. 272 Issue 8, p10
Trade Publication
The article offers information on the ICIS Chemical Business/Celerant Consulting round table discussion on innovation, held in Brussels, Belgium where experts discussed the need for innovation in the chemical industry. It was discussed that the sales and marketing strategies should be integrated with the innovation from the initial stages of any project. According to Alfred Hackenberger of BASF Corp., innovation is a customer driven process and customer satisfaction is important for its success.


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