TITLE

Innovation Where next?

AUTHOR(S)
Baker, John
PUB. DATE
September 2007
SOURCE
ICIS Chemical Business;9/3/2007, Vol. 272 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the ICIS Chemical Business/Celerant Consulting round table discussion on innovation, held in Brussels, Belgium where experts discussed the need for innovation in the chemical industry. It was discussed that the sales and marketing strategies should be integrated with the innovation from the initial stages of any project. According to Alfred Hackenberger of BASF Corp., innovation is a customer driven process and customer satisfaction is important for its success.
ACCESSION #
27367005

 

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