TITLE

Automakers involve customers

AUTHOR(S)
Halliday, Jean
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the efforts of automobile marketers General Motors Corp. and Nissan North America in researching consumer reaction to new products online. General Motors started real-time, online clinics to gather consumer reaction to upcoming products, according to Mark Hogan, president of the electronic commerce unit of the firm. Nissan executive Jed Connelly said the development of the Xterra sport utility vehicle stemmed partly from cybersurfer input. Nissan sent a series of electronic mails to target buyers conducting an online focus group.
ACCESSION #
2734444

 

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