TITLE

Adobe sponsors content on ESPN's X games site

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that graphics computer software developer Adobe Systems is sponsoring content on a Web site as part of an advertising deal with ESPN cable television network. The sponsorship is part of its first mass-market, consumer-oriented campaign that broke in October 1999. The $5 million to $10 million effort includes print, outdoor and online media. Adobe historically has targeted technologists and corporations with its advertising. This deal will put the brand of the company in front of the consumers it most wants to attract.
ACCESSION #
2734443

 

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