Adobe sponsors content on ESPN's X games site

Gilbert, Jennifer
January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p80
Trade Publication
This article reports that graphics computer software developer Adobe Systems is sponsoring content on a Web site as part of an advertising deal with ESPN cable television network. The sponsorship is part of its first mass-market, consumer-oriented campaign that broke in October 1999. The $5 million to $10 million effort includes print, outdoor and online media. Adobe historically has targeted technologists and corporations with its advertising. This deal will put the brand of the company in front of the consumers it most wants to attract.


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