TITLE

Nike integration of TV, online a strong lesson

AUTHOR(S)
Carmichael, Matt
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Critiques a Nike Internet advertising campaign created by New York-based one9ine. Distinct advantage if Nike in branding; Web site where the advertising campaign may be accessed; Efficacy of the advertising campaign.
ACCESSION #
2734442

 

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