TITLE

Ericsson taps Callenbach to fortify brand's image

AUTHOR(S)
Elkin, Tobi
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles Paula Callenbach, director of brand marketing for telecommunications company Ericsson in North America. Callenbach takes the marketing position after a six-year stint in Australia where she mostly headed up the mobile telephone business of the company. Her previous consumer marketing experience is a plus. She worked in management consulting and as a market research specialist for DDB Worldwide in Melbourne, Victoria. She can count Unilever and Ford Motor Company as two former clients.
ACCESSION #
2734438

 

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