TITLE

Leo Group posts stunning turnaround

AUTHOR(S)
Chura, Hillary
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the designation of Leo Group advertising agency as the top Global Agency Network for 1999 by Advertising Age magazine. In 1999, the agency won more than 300 pieces of business globally, raked in $2 billion in new billings on the creative and media sides, rolled out Starcom media operations in 75 countries and acquired or started another 31 operations from Brazil to Ghana. Leo Group's turnaround and its boldness in addressing its problems lead Advertising Age to honor the company.
ACCESSION #
2734434

 

Related Articles

  • Diligence due at MAS advertising review.  // Media: Asia's Media & Marketing Newspaper;9/8/2006, p02 

    The article focuses on the views of the author on the decision of Malaysia Airlines (MAS) to issue tenders for its advertising business. Leo Burnett Worldwide Inc. had been handling the advertising account of MAS. A new team is working on launching the company's turnaround plan. This level of...

  • Burnett reshuffles staff for StarCom launch. Beele, Claire // Campaign;03/05/99, Issue 9, p5 

    Reports on advertising firm Leo Burnett Co.'s reshuffle of its media department in preparation for its launch as a standalone media brand in London, England. Key executives of the unit; Total billings of the unit.

  • Burnett to restructure Leonardo. Trickett, Eleanor // Campaign;09/08/2000, Issue 36, p4 

    Reports on Leo Burnett's plan to restructure its below-the-line subsidiary, Leonardo. Departure of Charles Kirchner from the company; Steve Barton's appointment as Kirchner's replacement.

  • THE ULTIMATE BRAND BUILDING. Nudd, Tim // Adweek Western Edition;7/29/2002, Vol. 52 Issue 31, p22 

    Presents information on the building of advertising agency Leo Burnett in Chicago, Illinois. Features of the building; Background of the architect who designed the building; Views of a tour guide of Wendella Boat Tours on the building.

  • Burnett to set up integrated shop. Trickett, Eleanor // Campaign;09/03/99, Issue 35, p3 

    Reports on the launching of an integrated arm by advertising agency Leo Burnett to add to its growing network of marketing communications agencies. Appointment of Gary Sharpen and Mark Piper as creative and strategic partners respectively; Goal to create a model marketing agency.

  • Burnett to Gain New Leadership. Baar, Aaron // Adweek Southeast Edition;09/20/99, Vol. 20 Issue 38, p91 

    Reports on the reorganization at Leo Burnett, an advertising agency. List of the promotions in the firm; Impact on Burnett's advertising unit; Comments by Roger Haupt, the accountant to head the Leo Group, the holding company of Burnett, on Burnett's rumored initial public offering; Deal...

  • Sour apples at Leo Burnett. Cohen, Warren; Mallory, Maria // U.S. News & World Report;05/19/97, Vol. 122 Issue 19, p54 

    Describes the financial status of advertising agency Leo Burnett as of May 1997. The loss of its account with Reebok; Three other creative accounts lost in the past eight months.

  • Leo Burnett shines at ad festival.  // Caribbean Business;3/28/2002, Vol. 30 Issue 13, p56 

    Reports that Leo Burnett Puerto Rico won two awards at the IX Festival Internacional de Publicidad del Caribe, a major advertising event honoring Hispanic advertising creativity in the Americas. Holding of the event in Panama; Organization of the event by the Circulo de Creativos de Panama.

  • Sharper Image. Baar, Aaron // Adweek New England Edition;01/31/2000, Vol. 37 Issue 5, p40 

    Features the advertising agency Leo Burnett. Brief information on the agency; Details on some of their advertising campaigns; Comment from some executives of the firm; Status and performance of the company.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics