Perks at Work

Belanger, Mehgan
October 2007
Convenience Store News;10/22/2007, Vol. 43 Issue 13, p163
Trade Publication
The article informs about the marketing initiative of Sheetz Inc. to promote its Sheetz Bros. Coffeez, a made to order coffee and espresso bar program. The program was initiated in the Richmond, Virginia, area during summer 2006. Sheetz issued coupons for a free trial of a coffee product, and participating businesses distributed them to their employees. Consumers eat out more often at the workplace and this ensured the program's goal to drive trial campaign and awareness of the product.


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