TITLE

Perks at Work

AUTHOR(S)
Belanger, Mehgan
PUB. DATE
October 2007
SOURCE
Convenience Store News;10/22/2007, Vol. 43 Issue 13, p163
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs about the marketing initiative of Sheetz Inc. to promote its Sheetz Bros. Coffeez, a made to order coffee and espresso bar program. The program was initiated in the Richmond, Virginia, area during summer 2006. Sheetz issued coupons for a free trial of a coffee product, and participating businesses distributed them to their employees. Consumers eat out more often at the workplace and this ensured the program's goal to drive trial campaign and awareness of the product.
ACCESSION #
27343056

 

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