It's Not Magic

Mastroberte, Tammy
October 2007
Convenience Store News;10/22/2007, Vol. 43 Issue 13, p147
Trade Publication
The article informs about the new mystery-shopping program Spirit of Performance launched by Houston, Texas-based ConocoPhillips Co. in January 2007. The program was launched to check whether its stores are complying with the brand image, condition of its sales promotions, cleanliness of its restrooms and friendliness of its employees. The mystery shopping takes place at its outlets across the U.S. and the stores are evaluated on customer service, cleanliness and branding.


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