Every Toilet Tells a Tale

Lisanti, Linda
October 2007
Convenience Store News;10/22/2007, Vol. 43 Issue 13, p139
Trade Publication
The article discusses the revival of the restrooms of convenience stores as they strive for competitive advantage. According to Don Zietlow, president of Kwik Trip Inc., consumers usually judge the store by the cleanliness of its bathrooms. Tom Ertler, prototype director for design firm WD Partners, thinks that clean and attractive restrooms can be a compelling addition if the store has competitive fuel pricing and food offering.


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