Differentiation Secrets of Unconventional C-stores

Turock, Art
October 2007
Convenience Store News;10/22/2007, Vol. 43 Issue 13, p73
Trade Publication
The article analyzes the elements of differentiation exhibited by convenience stores (c-stores) and presents tips to decrease the threat of competition. Many c-stores flock to interstate highway exits and suburban commuter neighborhoods to serve automobile travelers, on the assumption that gasoline, cigarettes and snacks are the best way to draw traffic. It is suggested that minimally contested market space should be searched within customer segments deemed undesirable by competitors.


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