Tesco Is Ready, Are You?

Lisanti, Linda
October 2007
Convenience Store News;10/22/2007, Vol. 43 Issue 13, p67
Trade Publication
The article informs about Fresh & Easy Neighborhood Market stores being opened by Tesco PLC in the U.S. The stores would be smaller than the typical supermarkets, but larger than most of the convenience stores and would offer a wide range of groceries including precooked and organic selections, that too at very reasonable prices. Debuting in Phoenix, Las Vegas, Los Angeles and San Diego, they are being launched in an attempt to make healthy eating convenient and affordable.


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