The Big Oil Alternative

Francella, Barbara Grondin
October 2007
Convenience Store News;10/22/2007, Vol. 43 Issue 13, p47
Trade Publication
The article informs about the redevelopment of the brand of Crown Central Petroleum Corp. When executives of the company sold retail sites, it offered licenses to the new owners and signed license agreements with them and began to redevelop its brand infrastructure. Now, with more than 80 locations branded Crown in the South and Midatlantic, and another 50 or so in development, the company is looking to expand quickly to more than 500 licensed Crown locations in the U.S.


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