TITLE

Name droppers

PUB. DATE
January 2000
SOURCE
Adweek Eastern Edition;1/10/2000, Vol. 41 Issue 2, p94
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the search of BDM, the temporary name of the merged companies The Leo Group, Dentsu Inc. and The MacManus Group, for a company name. Mechanics of the search; Participants; Name requirements; Reward for the chosen name; Selection team.
ACCESSION #
2734261

 

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