TITLE

Near-perfect pitch count for McCann

AUTHOR(S)
Snyder, Beth
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, ps2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on New York-based advertising agency McCann-Erickson Worldwide winner of the Advertising Age magazine award as the U.S. Agency of the Year for 1999. The rate of success of the agency reflects in the record business pitches it had in 1999. A revitalized creative product, aggressive integrated marketing efforts, creation of a separate U.S. media buying unit and a visionary management team combined to make McCann-Erickson Worldwide an unbeatable agency in the last year of the millennium.
ACCESSION #
2734191

 

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