Asda launches hill lamb pack

August 2007
Farmers Weekly;8/24/2007, Vol. 147 Issue 8, p15
Trade Publication
The article reports on the launch of a Hill Lamb Pack by Asda in order to lessen the impact of the foot-and-mouth export ban on hill farmers. The pack, created for Welsh Country Foods, includes a leg joint, breast, shoulder and chops. Pearce Hughes, agriculture development manager at Asda, expects the pack to help prevent a price crash until exports resume.


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