Is your organisation invisible?

Shaw, Colin
September 2007
Utility Week;9/28/2007, Vol. 27 Issue 23, p32
Trade Publication
The article talks about the so-called invisible companies. Most consumers are unaware of the range of suppliers available or even the prices they offer. Indeed, with growing numbers of people choosing to pay by direct debit, some are not even aware of who their supplier is or how much they are paying for their gas and electricity. If a customer is less aware of their supplier, they are less likely to contact that supplier, and are therefore less likely to experience bad service which might encourage them to switch.


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