TITLE

One deal lost, but P&G wins

PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the negotiations of between Procter & Gamble (P&G) Company CEO Durk Jager and Warner-Lambert and American Home Products. Plans of Jager with regard to the other two companies; Change done by Jager to the corporate image of P&G; Corporate status of P&G established after the negotiations.
ACCESSION #
2733878

 

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