Data Flux pitches software with 3 'annoying' postcards

Beeler, Amanda
January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p54
Trade Publication
This article presents information the direct mail campaign focused on ridding databases of redundant information, launched by Raleigh, North Carolina-based Data Flux Corporation. Three postcards were sent by the company to 10, 000 names on two database subscription lists to illustrate how it feels to receive duplicate information. The company received more than 400 qualified leads through the direct mail campaign created by Wellesley, Massachusetts-based Passaic Parc advertising agency. Passaic Parc president Robert Rosenthal said using postcards for the campaign allowed Data Flux to get its message across cost effectively without making the recipient wait to get the joke.


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