Nets Seek and Find Digital Calling

Kridel, Tim
October 2007
Multichannel News;10/29/2007, Vol. 28 Issue 43, p16
The article reports on the impact of digital-television (DTV) transition deadline to religious networks in the U.S. One concern for programming is that the cost of upgrading a station for digital can be expensive. According to Larry Rice, founder and director of New Life Evangelistic Center Inc., he had seen a lot of religious stations sell to secular groups because they have had to go digital. He sees opportunities as secular stations look for programming to fill their multicast channels.


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