Nielsen to Feed Data to Google Trial

Moss, Linda
October 2007
Multichannel News;10/29/2007, Vol. 28 Issue 43, p12
The article reports on the provision by Nielsen Media Research Inc. to Google Inc. with demographic information on who is watching the television (TV) advertising in the U.S. Google TV Ads is an online platform for buying, selling, and delivering the commercials that the Internet company and EchoStar Communications are testing. Moreover, Google wants to provide advertisers and agencies with information to help them create better commercials and maximize the return on their advertising spending.


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