NBA Confirms Turner Talks

Umstead, R. Thomas
October 2007
Multichannel News;10/29/2007, Vol. 28 Issue 43, p8
The article reports on the decision by the National Basketball Association (NBA) to look for partners to help run and manage its television network, along with its digital assets in the U.S. The NBA Commissioner David Stern confirmed that the league is talking to Turner Sports about creating a partnership that would allow the cable programmer to operate the network's 12 million subscriber NBA TV. Stern said that the league has no plans to offer a standalone package of live online games.


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