Woolley hits ethnic target for Colgate

Fitzgerald, Kate
January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p50
Trade Publication
This article features Phyllis Woolley, director of African-American marketing at Colgate-Palmolive Co. The 30-something executive oversees the company's sponsorships, promotions and other targeted efforts to reach African-Americans. Her background includes customized marketing at Coca-Cola Co. Woolley's top project is to enrich the online experience for African-Americans by providing relevant lifestyle and entertainment content through Colgate.com, and also through a partnership with BlackFamilies.com.


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