TITLE

Woolley hits ethnic target for Colgate

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features Phyllis Woolley, director of African-American marketing at Colgate-Palmolive Co. The 30-something executive oversees the company's sponsorships, promotions and other targeted efforts to reach African-Americans. Her background includes customized marketing at Coca-Cola Co. Woolley's top project is to enrich the online experience for African-Americans by providing relevant lifestyle and entertainment content through Colgate.com, and also through a partnership with BlackFamilies.com.
ACCESSION #
2733774

 

Related Articles

  • Palmolive for Pots & Pans. Neff, Jack // Advertising Age;6/29/1998, Vol. 69 Issue 26, pS14 

    Profiles Suzan Harrison, vice president general manager of Colgate-Palmolive Co. The use of Palmolive for Pots & Pans; The reformulation of ads; Pots and pans as items that are usually hand washed, hence the development of the specialty Palmolive.

  • Colgate Total. Cleland, Kim // Advertising Age;6/29/1998, Vol. 69 Issue 26, pS44 

    Profiles Jack Haber, vice president-general manager of oral care at Colgate-Palmolive Co. Efforts he has put behind the marketing of the company's various oral care products.

  • Colgate moves onto Web with new site.  // Advertising Age;2/5/1996, Vol. 67 Issue 6, p2 

    The article reports on U.S.-based Colgate-Palmolive Co.'s introduction of its new Colgate Web site developed by Young & Rubicam and Organic Online Inc.

  • Colgate Product Intro Wilts. Wong, Elaine // Brandweek;8/17/2009, Vol. 50 Issue 30, p17 

    The article discusses the Colgate-Palmolive Co.'s Wisp product. The Wisp is a small portable toothbrush which was released in April 2009 with a Generation Y as its target audience. As of July 12, 2009 the Wisp had $9.3 million in sales, however, by the end of July sales slowed. Colgate spent $5...

  • Colgate launches Max toothpaste variant.  // Marketing Week;6/26/2008, Vol. 31 Issue 26, p6 

    The article reports on the launch of a variant of Colgate Max range, Colgate Max White, which contains micro-crystals to boost tooth whiteness by Colgate-Palmolive in Great Britain. The report notes that the variant will be introduced in July 2008 and will be positioned as a sister brand to...

  • Suavitel generates waft of success. Neff, Jack // Advertising Age;2/21/2000, Vol. 71 Issue 8, pS4 

    Mentions the Colgate-Palmolive Co. product, Suavital fabric softener. Strategy of introducing Suavital into the United States Hispanic market; Success of the brand due to its fragrance.

  • Colgate's ad cop. Freeman, Laurie // Advertising Age;7/23/1990, Vol. 61 Issue 30, p16 

    Reports on the tasks of Michael Hoye as Colgate-Palmolive Co. executive vice president for marketing and sales effectiveness. Marketing budget for the company's U.S. unit; Increase in the company's operating profits in 1989.

  • Colgate exec now pitches for 'People.' Neff, Jack // Advertising Age;2/12/2001, Vol. 72 Issue 7, p14 

    The article profiles former Colgate-Palmolive Co. director of Hispanic marketing Ruth Gaviria, director of marketing and brand development for Time Inc.'s "People En Espanol." Among her contributions to Colgate-Palmolive are the following: she helped build Colgate toothpaste's edge over Procter...

  • 'Skin Cave Secret' Is Revealed.  // MMR;8/24/2009, Vol. 26 Issue 13, p21 

    The article reports on the introduction of a breakthrough addition to Colgate-Palmolive Co.'s Softsoap line of body washes. The product, called Softsoft Nutri Serums body wash, is infused with ingredients such as vitamin E and omega-3 and omega-6 fatty acids. Personal care marketing director...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics