New Web site fills health, beauty gap

Freeman, Laurie
January 2000
Advertising Age;1/31/2000, Vol. 71 Issue 5, p50
Trade Publication
This article features BeautyandSoul.com, a web site backed by Digest Media Group, that seeks to fill the gap in the field of ethnic health and beauty aids. The site features thousands of products, many the company claims sold at 70 percent below the comparable retail store prices. It is appealing to time-pressed African-American women who are buying not only for themselves but also other family members. Digest Media Group founder Darryl Mobley, a former Procter & Gamble Co. beauty care executive, launched BeautyandSoul.com as a separate business in November 1999. In the site's first 10 days, BeautyandSoul.com received an average of 11,000 visits per day, according to Susan Benjamin, president-CEO of the site and editor in chief of Family Digest. On its home page, BeautyandSoul.com asks customers to vote for the black organization to which a percentage of their purchase should be donated.


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