TITLE

Amster Yard upends 'elite' image

AUTHOR(S)
Snyder, Beth
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article deals with the growth of European-based agency Amster Yard in the U.S. market. In 1999, Amster Yard, was labeled by some in the industry as a one-trick pony. That is when Jeff Weiss, agency chief, decided it was time for an evolution. Several major U.S. account wins later--including urban shoe brand Lugz from Jack Schwartz Shoes and Internet smash Excite@Home--and the agency has put the old perception to bed. In 2000, the shop has been on a new-business hiatus, absorbing clients and staffing accounts, but it will begin to actively search again in February. The agency will continue to lean on parent McCann-Erickson Worldwide for network help, but plans to manage its relationships completely alone. With the addition of the new clients--along with Excite, Lugz at about $15 million, and pay-per-view television In Demand service at $5 million to $8 million--Amster Yard restructured its account management department. Weiss plans to continue the growth, in part adding advanced technology to the mix.
ACCESSION #
2733638

 

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