TITLE

Skippy injects new flavor to fight P&G's Jif

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
January 2000
SOURCE
Advertising Age;1/31/2000, Vol. 71 Issue 5, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Bestfoods and Nestle USA have teamed up to introduce a new flavored Skippy peanut butter aimed at older kids and snack-hungry teens. Bestfoods is expected to heavy up on media spending for the launch beyond Skippy's $4 million outlay measured by Competitive Media Reporting during the first 10 months of 1999. The Skippy Double Delicious television spots will begin in April and run through June 2000. It is crafted by BBDO Worldwide, New York, and will star New York Yankees' shortstop Derek Jeter. The spots play up the co-branded products as a delicious snack to an age group graduated from plain peanut butter and jelly.
ACCESSION #
2733635

 

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